Storytelling · Strategy · Sales

Stop losing
to people with
half the competence
& twice the confidence.

Narrative strategy for EU founders and C-suite.

Before

We are a leading provider of innovative solutions that leverage cutting-edge technology to empower businesses.

After

We cut invoice processing from nine days to two.

TEDx SpeakerHarvard RhetoricEnterprise SalesStrasbourg Business SchoolEnglish + French
Where competence gets lost

Why smart people
lose rooms.

01

The technical trap

Thinking in English feels exhausting. When we speak a foreign language, it's easier to speak about the domains we know best. For you, that's your data, your tools, and your code. You need to learn how to sell in English.

02

The fear of sounding stupid

You can't predict an unexpected investor question, and your ability to answer it with confidence can make or break your entire pitch. You want your delivery to carry the authority you know you have.

03

The lack of time

You know you should be building your online visibility to advance your business or career, but you just don't have the time to do it. You know this needs to change.

So you watch a weaker product get funded,
you watch a lesser expert get the stage,
because they told a clearer story than you did.

About

I sit in a very specific overlap.

Emer ButlerStrasbourg, France

I bridge the gap between complex ideas and public influence.

My background spans computer science, business, linguistics, and seven years in SaaS startups.

I moved to France and built a career in a language I couldn't speak yet.
Now I design the sales stories used to close enterprise Tech Sales deals for a Fortune 500 company.

I help technical founders and executives turn their deep domain expertise into sharp B2B messaging and authentic personal brands on LinkedIn.

Pitch & stage coaching

Having survived my own public stage failure and coached 50+ leaders since, I prepare you for high-stakes presentations: pitches or keynotes.

LinkedIn thought leadership

We extract what is in your head and turn it into high-signal content.
No influencer fluff, just elite positioning and targeted industry networking.

Linguistic precision

We work on articulation training, helping you pronounce words clearly and confidently. In all your content, we choose the right words to get your message across.

Work with me

How I can help.

For founders raising or delivering keynotes

Pitch Perfect

For founders or executives preparing for a high-stakes presentation or keynote in English.

  • 60-minute 1-on-1 pitch deck review and teardown
  • Delivery and performance feedback (pacing, presence, structure)
  • Written summary of what to fix and how, with priority order
  • 6x 60-minute 1-on-1 Zoom sessions
  • Full narrative overhaul of your pitch deck (story outline + slide-by-slide script)
  • Async review via voice note or Loom for delivery rehearsals
  • Investor Q&A preparation & objection handling
Book Pitch Perfect
For founders & executives who need to be visible

Personal Brand Studio

A monthly retainer to extract your unique insights and convert them into high-authority content, to grow your LinkedIn visibility and industry presence.

73%of B2B buyers trust thought leadership over traditional marketing when judging competence
90%of decision-makers are more receptive to outreach from consistent, high-quality thought leadership
60%of B2B decision-makers would pay a premium for valuable thought leadership
  • 3 high-impact LinkedIn posts per week with a defined content strategy
  • 2 monthly 20-minute content chats + voice-note brain dumps anytime via WhatsApp/Telegram
  • Complete LinkedIn profile optimization (headline, about, featured)
  • Async content review dashboard - approve in one click
  • 5 high-impact LinkedIn posts per week with a defined content strategy
  • 2 monthly 20-minute content chats + unlimited voice-note access
  • Strategic comment engagement (engaging with key industry peers & targets)
  • Weekly analytics, lead monitoring & performance reports

Pricing discussed on call

Ask about availability
Selected work

Stories that converted.

2019
Mainstage & Virtual TEDx AddressesStory strategy & delivery

Delivered two TEDx talks, one on the mainstage and one virtually, translating complex narrative dynamics into high-impact addresses for live theater and international digital audiences.

2022
Rhetoric of the TEDx StageNarrative architecture & genre analysis

Authored the Master's thesis Moves and Steps on the TEDx Stage: How to Make Ideas Spread, deconstructing how technical academics turn complex concepts into simple, highly persuasive language.

2023
European Parliament Inaugural KeynoteExecutive communication

Delivered the inaugural address at the European Parliament to an international cohort of business school Master's students, framing narrative clarity as a non-negotiable leadership skill.

2025
French AI Creator ScalingContent strategy & growth

Engineered the positioning and messaging framework for a French AI creator, driving organic growth from scratch to 24,000 Instagram followers within 12 months.

Proof

What happens when the story clicks.

Emer genuinely changed the way I communicate ideas and connect with people. She helped me understand that storytelling is not just a presentation skill, but a leadership and self-awareness skill as well.

David Gálvez JiménezProject & Financial Management, SEAT & CUPRA

Students, founders and colleagues, from Erasmus classrooms in Strasbourg to product founders shipping in a second language.

I worked with Emer on creating a compelling marketing video for my product. She helped me refine the transcript and decide strategically which content to leave out. The result saved me time and got the messaging I wanted.

Mark WorrallFounder, nodeledge.ai

She has a unique ability to help people find their voice and recognize the value of their own stories. The impact of her class has stayed with me long after Erasmus. I now notice storytelling everywhere.

Mariana BulhosaMSc Economics, Business & Management

The course helped me improve my storytelling and personal branding skills in a foreign country environment. Most importantly we learnt by doing, practicing storytelling and presenting live in front of the class.

Odysseas KerasaridisManagement Science & Technology, Strategy Consulting

An exceptional polymath whose passion shines through in everything. Armed with an incredible command of English, she has used her linguistic grasp to dominate the TEDx stage and many pitch rooms.

Mpho NetshifhefheEmbedded Engineer, Vehicle Telematics & AI

I rarely come across real talents who stand out like Emer. Her ability to handle multiple projects was unlike any I have seen before. As a team member or a leader, Emer earns my highest recommendation.

William KumwendaCommodity Trader, former Corporate Lawyer

The feedback I received made me feel more confident in the stories I write and the content I create for my LinkedIn page. The class genuinely helped me develop my personal brand.

Sarah PineVisiting Student, EM Strasbourg

She is a wonderful orator who knows how to grab everybody's attention. I was impressed with her ability to create a culture of collaboration and collective growth within the group.

Devansh Singh RathourEducator, Entrepreneurship & AI Education
Get in touch

Say it,
and say it well.

If you have an upcoming pitch, a major keynote, something you want to expand, or you simply want to grow on LinkedIn, I'd love to work with you.